Social Media Managers in Nigeria, Jobs And Success Stories

It is not enough to "stand on the shadow of giants" but to hear them. In this brief, I interviewed the most active social media managers in Nigeria 2021.

Social media managers in Nigeria and all over the world are redefining the terms of remote working entirely. If you are a top rated freelancer with premium digital marketing skills in social media management, this is your moment. The best social media manager jobs today in Nigeria are bagged by those who understand the job description with relevant portfolio.

With the rate at which social media managers are in demand, one could be forgiven for thinking a social media managers' career is the hottest in the cluster of digital commerce.

 In this article, Chartechmark interviewed 7 social media managers in Nigeria who are doing amazingly well for themselves. These creatives major mostly in social media management remote jobs. You'll be wowed by what these guys have to say.

Let's jump right in!

Firstly, let's define some concepts in social media management, the charge, and salary these creatives command.

What is a social media manager?

You're probably thinking the right grammatical structure should be "who is a social media manager?" But have you ever considered social media management for businesses could be automated to carry short-term business goals? So handling a social media account entails both man and machine.   

A social media manager is one who generates, develops, and implements a company's social media goals and creatively manages its social channels. That's what a social media manager does. The software and tools adopted to achieve this objective can be referred to as the 'what'.

However, it is not as simple as it seems. The job of being a social account handler is relative to what the employer wants. It is not an easy task to hand over someone with the job of exposing your brand to 3.4 billion people using social media every day across the globe.  

To fully value the worth of this article, you have to understand a social media manager job, role description, and career expectations. And we can't fully grasp that without delving into the skills a social media manager should have.

Top active social media managers in Nigeria 2021

Wonders are happening with Instagram reels, TikTok videos to mention a few. And there are a number of social media creators who's got their palms greased with powerful ideas on how to wow the social media audience along their path.

One thing that is common among these guys is the integration of personality into their brand. Online users love originality. Being real and authentic sells like wide fires in dry seasons.

The social media services they offer have the potential of 95% ROI.   In no particular order of hierarchy, I interviewed these amazingly talented Instagram creators and was inspired by their respective contributions to the Nigerian Instagram audience. They provide the best social media management service.

 Let's categorize them as the best social media managers in Nigeria at the moment. Some of these social media content creators have pan Africa influence and quite a few have gone global already.

How social media managers in Nigeria are redefining remote working

Omotosho Naomi

Brand Name: Justnaomey

Question:

What do you hope to achieve in your business using social media?

"I'd like to help small business owners and start-ups achieve their business goals using social media" 

Question:

Which of these social media platforms is/are you topmost for lead generation? 

"Instagram, YouTube, Tiktok, Whatsapp, LinkedIn, Facebook, Twitter"

Question: 

What is your most effective content strategy on social media?

"Giving out Value in a language and form that your target audience understands best"

Question:

What is your general assessment of the Nigerian social media market?

"Nigerians are getting more and more serious with social media for their brands and looking forward I think more brands would be open to using social media for awareness and sales"

Question:

Apart from price, what makes your business special from other businesses like yours?

"I genuinely love to help which is why I use my social media platform to share valuable information about social media marketing for free. I also noticed most of my clients don't understand their target audience and this moved me to create a free target audience template for my clients"

Question:

In a corporate setting, how much do you think a social media manager should be paid per month?

"$500.00"

Question:

Give a brief detail of what inspired you to become a social media manager

"Social media is fun and the fact that the results can be measured makes it more easier. You know what works and what isn't almost immediately"

Anything else you would want us to know about your business?

"I have a free strategy session for small business owners looking to improve their business with social media"

Ajibare Bolaji

The Social Media Oga

Question:

Which of these social media platforms is/are you topmost for lead generation?

"Facebook, Instagram, Pinterest, Tiktok, LinkedIn"

Question:

What is your most effective content strategy on social media?

"Not trying to compare me to other people, Listening to my audience and trying to figure out how to serve them better".

Question:

What is your general assessment of the Nigerian social media market?

"A lot of people think social media is all about selling and ignore the fact that to sell you have to provoke emotions and you can only provoke emotions when you build a community."

Question:

Apart from price, what makes your business special from other businesses like yours?

"No one does it like me and that's what makes it special and different from others. The dedication and time I spend treating a client's work like it's my own and also telling the brand story the right way are one of my special attributes".

Question:

In a corporate setting, how much do you think a social media manager should be paid per month?

"$100,000.00"

Question:

Give a brief detail of what inspires you to become a social media manager.

"I love being on social media and it just gives me this sense of satisfaction that I can also help people create a community like mine that trusts them and start a career that doesn't require you to go to work every single day.

Also, the fact that social media helps people achieve some of their wildest dreams they never thought were achievable. I just love being on social media and I am passionate about it".

Question:

Anything else you would want us to know about your business?

"It's not where I want to be yet but It's on its way. Watch out, THESOCIALMEDIAOGA is going to take over the social media management world".

  If you have ever interacted with Bolaji's Instagram content you'd affirm that this lady is authentically original.   

There are few of her kind in the country setting the pace as advocates of social media career - redefining the status quo.

As one of the best social media managers in Nigeria, Bolaji understands her audience and knows exactly what they want. Her coaching session is dope. Enough of that already. She didn't pay for an ad on this space.

Jones Profit

Brand Name: Chartech Mark

Chartered market is probably the newcomer among these social media giants but they have a robust clientele. One could be punched in the face for thinking these guys are hacking customers to their coffers. But the evidence is visible.

There are a number of benefits that got people attracted to their services. One of them is the social media pricing plans and packages.   Secondly, these guys are passionate email marketers. they build email lists from scratch for their clients.

And you know something about customers especially the Nigerian audience is that they don't joke with any social media strategy that keeps bringing in the customers on regular basis.

Apart from managing social media pages, these guys are skilled SEO practitioners, too. I guess that's what makes them tick among the big dogs and as a result, classified as one of the best social media managers in Nigeria. 

Daniel Nicholas Inyang

Brand Name: Danielnick

Question:

What do you hope to achieve in your business using social media?

"Making money".

Question:

Which of these social media platforms are you topmost for lead generation?

"Instagram, Facebook, LinkedIn".

Question:

What is your most effective content strategy on social media?

"Making videos talking about my business".

Question:

What is your general assessment of the Nigerian social media market?

"People are finding it difficult to move around social media market"

Question:

Apart from price, what makes your business special from other businesses like yours?

"My content".

Question:

In a corporate setting, how much do you think a social media manager should be paid per month?

"$100.00"

Question:

Give a brief detail of what inspires you to become a social media manager.

"Due to Covid 19, I discovered that a lot of people realize the importance of using social media for their business"

Onyenokwe Ufuoma

Brand Name: The Savvychicc Co. & Virtual Assistant

Question:

Which of these social media platforms is/are you topmost for lead generation?

"Instagram, Facebook, Whatsapp".

Question:

What is your most effective content strategy on social media?

"My personality. I've always infused my personality in the kind of content I create for my brand. So it's easy to see me as the one you can easily relate to. This is my attraction strategy in getting new clients. I'm no robot. I am human. Lol"

Question:

What is your general assessment of the Nigerian social media market?

"A lot of people still do not understand the benefits of using social media for their business and how to use it for their business. In-depth knowledge of this will take your business to heights you can only imagine."

Question:

Apart from price, what makes your business special from other businesses like yours?

"We have a special way of creating and showcasing content for clients which usually attracts the right kind of customers that truly see and understand the value we bring to the table "

Question:

In a corporate setting, how much do you think a social media manager should be paid per month?

"$50,000.0"  

Question: 

Give a brief detail of what inspires you to become a social media manager.

"I'm a virtual assistant who decided to niche down to social media management. At the time there were not so many of us in the industry right here in Nigeria. My inspiration comes from the fact that I can wake up every day with a goal in mind regarding what I have to create for my clients.

That I have clients depending on me to show up and put their business out there for the world to see and get the results they desire is my inspiration."

Question:

Anything else you would want us to know about your business?

"I'm a mom of two kids. I work from home with a team of other virtual assistants for support. We all work remotely from different parts of Nigeria."  

Peace | Queeneth | Pamela

Brand Name: The Social Media Consult

For one reason or the other, I couldn't meet up with the delays of this brand to initiate the interview for this article. However, I'll just highlight a few peculiarities about this powerful social media team.   

The Social Consult is a core practitioner of the ancient quote "be yourself". They have a strong structural consistency to their content and seem to have a huge client database. The landing page is appealing with a soothing colour choice. I am often drawn to their Instagram highlight.

Undoubtedly, they are some of the best social media managers in Nigeria.   However, these guys don't use Instagram reels on the business account for reasons best known to them. I guess client growth is the priority.

You barely see their Instagram feed having the beautiful faces of Queeneth, Pamela, or Peace. I must admit that their posting ethics is admirable. But how do you give to your clients what you seldom give to your own brand?

Basic job description of a social media manager

There are a number of tasks expected of a professional social media caretaker. Although it's relative to the company that wishes to contract the services of an expert in social media management strategies, we could, however, agree on the following basics:  

1.      Be conversant with all social media channels.

2.      Create, design, and implement strategies well optimized for the company's business long-term goals.

3.      Design and implement campaigns across all channels with a core understanding of the market share.

4.      Be skilled with digital marketing workspace tools such as Trello, Airtable, Google documents, and sheets, etc.

5.      Measure, report, and give accurate inferences of social analytics.

6.      Create and curate social content in text video, image, and GIF formats.

7.      Creatively develop social media calendar and schedule for posting across all channels.

8.      Manage inquiries, community engagement while projecting the company's culture and values.

9.      Stay updated with industry trends, features, and strategies.

10.  Initiate productive partnerships and maintain existing relationships with brands.

11.  Create and monitor campaigns with actionable KPIs to optimize ROI.

12.  Be inclined to graphic designing.

13.  Contribute to the company's social media privacy policy

14.  Form a core part of the social media editorial board in the organization.

15.  Be able to cover live events including promoting speakers. tweets, Live responses, and summarise the events.

Core skills a social media manager should have

You have known the basic roles of a social media manager. Now, let's dive into what are the skills needed to be a high sort after social media manager? To fall in the category of the social media managers in Nigeria, these skills should not be overlooked:

1.The people's person

Even though social media managers are marketers, it is important to highlight these channels originally were not created for business purposes. It was created to bring people to the platform.

Have you ever wondered why birthday and anniversary posts attract higher engagements than business-inclined posts on Facebook and Instagram? Social media loves fun and any post that excites people always raise the highest number of likes, comments, and shares.   

You have to be sociable to be likable. Good at initiating conversations, making new friends, joining discussions. You don't have to be an extrovert to engage in community conversations.

Every career social media manager needs to accept it as part of their responsibilities to keep everyone lively and cheerful around them.  A good social media specialist is fluent with excellent communication skills. These are basic social qualities.  

2. Highly creative

It is okay to be innovative but being creative is a different ball game entirely. Creativity is the bedrock of innovation. A major difference is that an innovative social media manager brings change to an already existing strategy whilst the creative social media managers generate new ideas and implementation techniques without compromising the overall goal.

And in most cases, they come up with better outcomes.  For instance, an innovative person asks "How do we improve on this?" A creative person asks "how do we do it differently with better results?"  

3. They have great analytical skills

Anyone can post content. But not anyone can generate, analyze, and interpret data to give projective inferences. A lot of features and algorithms have changed. The Facebook audience is no longer the same as Instagram's although, controlled by the same owner, the modalities of communication have changed.

A creative social media handler therefore understands and knows how to delve into public conversations without compromising the integrity and reputation of the brand they represent.   A good social media expert reads social analytical data and plans the next action based on the data he sees.

Observe the  metrics below:

The account of the profile of a Twitter user with followers a little above 500. The graphic explains 51,000 people saw this tweet, 1600+ engaged with it and 229 retweeted it.

So, we could infer this is a popular tweet given the reach was 10 times the number of people following the account. A social handler with a keen analytical mind will ask questions about the 100 people who clicked the Twitter account profile.

What was their curiosity about? Did the profile account optimization meet their expectation?   A social media director must have a strong acumen for data analytics. If accurately interpreted, a social media analysis could lead to a high ROI in the next ad campaign

4. They have high organizational skills

The services of a social media manager ought not to be an everyday job. Those with the best skill sets plan, create, and schedule content (up to 6 months in some cases). If you work as a remote social media manager, scheduling content for clients is a life-saver.

Social media management entails you know your way around team-working SaaS tools such as Trello, Airtable, Slack, Google docs and sheets (and so on). It does not end there. You have to be able to deliver the right content to the right audience at the right time within the right social platform.

Fishing out trolls and dealing with the same is not a slice of meat in the pie. It requires an organizing skill set.  

The Best Managers Are Skilled Researchers

It is true that content is king, and what makes that statement valid is the depth of research put into it. The best social media managers are kept abreast with measurement and competing tools - Feedly is known for trending topics, when it comes to content ideas, buzzsumo is great, and then google alerts let you keep track of specific keywords not leaving google trends out of the pool which keeps you updated with the latest conversation within a given location. To be a social media influencer, you have to master the act of research techniques. SEO specialists become highly sort after in this regard.  

Trending Social Media Tools For Business Growth

Every skillful social media manager can admit that success on the job is a function of your toolkit. The ability to organize your workspace with a couple of relevant SaaS tool assistants makes you a social media pro ready for the most challenging contracts. You don't need a heavy budget to satisfy clients because there tons of free social media scheduling tools most of which are very resourceful for content ideas and keyword research.   Allow me to discuss a few of the most helpful tools for managing social accounts:   

Later.com is a powerful help in time of need for all Instagram lovers. This resourceful social media scheduler allows you to manage social media accounts with ease especially where Instagram management requires a high level of creativity. Later was specifically designed to optimize Instagram accounts.

There are tons of features offered but hashtag analytics is the ice on the cake for me.

Airtable is a breakthrough for all social media managers. The free version is very resourceful for form distribution, teamwork, and collaboration. I recently realize they have a content calendar template for social media scheduling.  

If you are working in real-time with a set of teams or running collaborations, Trello is one of the best social media management tools out there. Although Google sheets and docs almost serve the same purpose the features of Trello surpass the competition.

Social Media Scheduling Tools: Do Less Get More

Talking about social media management software, there are a plethora of SaaS tools to help the social media strategist such as;

bufferHootsuiteplanolyskedsocial, agorapulseinssist is optimized for Instagram on Mac or PCsocial pilotPlannsocialbu.   

A number of these social media tools have amazing free plans to assist your social media marketing strategy.   Lastpass helps social media experts access clients' social accounts without giving away their passwords.

Sounds great, right?   Social media is life on the go. People come online to play, laugh, and have fun just so they can unwind. And so your first priority is not to sell but to entertain and get entertained.

It is like the clown who makes a living by catching fun and putting smiles on others' faces. To succeed as one of the best social media managers in Nigeria, understanding this philosophy keeps you ahead of the competition. The best social media marketing strategy is 'entertain', 'inspire', and 'pitch'.

How To Start Your Social Media Management Freelancing

One of the FAQs in digital marketing is "how to become a social media manager with no experience?"

The first thing you need to do is to decide whether you want to become a social media manager or community manager. When you are happy with your decision, it's time to hit the street. HERE are few tips to help you get started as a passionate social media handler:

1. Archive your marketing strategies

Equip and horn your blades with as many social media marketing strategies as possible. You need it to impress curious clients.

2. Document your trials and errors

Starting out, the tendency to undermine your creative skills is usually high. Such a mindset could make you under-price yourself to clients. Accept failure and remove the fear. The absence of the fear of failure will make you dare creative strategies.

3. Figure out your ideal client

Selling with everyone in mind is the most expensive mistake in digital marketing. Product branding comes with a targeted audience. You don't have to follow the conventions.

If the competition goes for all business owners, yours could be business owners in the entertainment niche. That specialty ticks you out. it makes you an authority to be reckoned with. 

4. Grab testimonials

Testimonial add spice to your portfolio. Social media testimonials commands overwhelming influence in the decision making process of clients.

To get there, ask your satisfied clients what they think about your services. Then ask if they would mind if it's used for marketing purposes. Be sure to get their consent. Some reserved clients prefer anonymity. That's okay. 

5. Network network network

Ever heard of the phrase "your network is your net worth?" It's true. Take out time to connect with professionals. Attend business meetings. Be generous with your business or complimentary cards. Say more 'hellos' than than 'thank yous'. 

The disparity between the tier One economy and West African's is high. For instance the average salary of social media manager in the US is $4,000 per month. In Nigeria, it is $500.

However, the competition is much higher in the US compared to Nigeria which is soft landing for professional social media managers in Nigeria. These days social media managers are becoming active affiliate marketers

The social media presence of anyone who positions to be expert in social media marketing is very paramount. Having a large social share of content is a great signal of relatable content.

The next thing to consider is your social media strategy. How well do you know the target audience? Do you work with social media calendars? What is your level of social creativity?

Creativity is the hub of any skillset. Solve problems in creative ways. They'll come for you! 

It's been more than 3 years growing social media accounts for brands.

Let's help you, too?

The disparity between the tier One economy and West African's is high. For instance the average salary of social media manager in the US is $4,000 per month. In Nigeria, it is $500.

However, the competition is much higher in the US compared to Nigeria which is soft landing for professional social media managers in Nigeria. These days social media managers are becoming active affiliate marketers

The social media presence of anyone who positions to be expert in social media marketing is very paramount. Having a large social share of content is a great signal of relatable content.

The next thing to consider is your social media strategy. How well do you know the target audience? Do you work with social media calendars? What is your level of social creativity?

Creativity is the hub of any skillset. Solve problems in creative ways. They'll come for you! 

It's been more than 3 years growing social media accounts for brands.

Let's help you, too?

The disparity between the tier One economy and West African's is high. For instance the average salary of social media manager in the US is $4,000 per month. In Nigeria, it is $500.

However, the competition is much higher in the US compared to Nigeria which is soft landing for professional social media managers in Nigeria. These days social media managers are becoming active affiliate marketers

The social media presence of anyone who positions to be expert in social media marketing is very paramount. Having a large social share of content is a great signal of relatable content.

The next thing to consider is your social media strategy. How well do you know the target audience? Do you work with social media calendars? What is your level of social creativity?

Creativity is the hub of any skillset. Solve problems in creative ways. They'll come for you! 

It's been more than 3 years growing social media accounts for brands.

Let's help you, too?

2 thoughts on “Social Media Managers in Nigeria, Jobs And Success Stories

  1. Thanks for this post. I was searching for social media managers to see how my competitors in the country are doing online. Thanks for putting them up so nicely 😊

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.