How To Create A Landing Page With No Experience

Businesses use landing page for a variety of reasons, and having one is critical. Implementing a landing page is particularly beneficial for companies looking to direct users to a certain portion of their website or to supplement their advertising initiatives. 

Additionally, landing pages have shown a high capacity for driving leads as well as brand reputation or recognition. Finally, but certainly not least, the primary function of a landing page is to direct a visitor to do a specific action.

"I was reading a blog article on utilizing Twitter for marketing the other day. While reading the piece, I came across a link to a free ebook on the same topic, and when I clicked on it, I was directed to a different website.

This page informed me of the contents of the ebook, how to get it, and the advantages of this material. I also observed a few features that distinguished this website from others" - Kayla

A landing page can achieve this in a number of ways, including showcasing the product or service benefits and advantages, enabling visitors to easily perform necessary steps of their purchase or simply raising awareness of new products or promotions.

Marketing without landing page is a motion car with no destination.

Jones Profit

In this article, I am going to show you how to build a landing page from scratch. You will learn the easy step by step guide, and be able to convert sales like crazy. 

 

  1. A landing page is a page on a website that is specifically designed to convert visitors to leads.

 

Typically, a landing page is created with a particular objective or objective in mind - to convert visitors into subscribers/customers or to simply encourage people to take action.

A landing page is all about making attractive offers to your viewers and converting them into paying customers.

landing page examples

Two Major Forms of Landing Pages

  • Reference

  • Transactional

People who land on a reference landing page get useful information or a quick overview of your business. Like a picture of your business.

On the other hand, transactional landing pages frequently demand the visitor to make a purchase or complete a form.

There is a wide range of useful information you could give to your viewers. Some examples of content are a mailing list sign-up, an online purchase, a free guide for download, or a coupon for first-time purchasers, to name a few of the things.

As part of your marketing and sales strategy, landing pages can be a good thing. They can help your sales team get some possible leads.

 

Suppose your company is in the technology field and you want to get people to sign up for your weekly roundup of tech news. You can use a landing page to get people to do this. Your sales team can be sure that the person who filled out that form is a lead who has already shown an interest in your company's products.

Landing pages are separate from other pages on your website, like an about page or a product page, because their main goal is to get people to buy something. The message that filling out a form or supporting your business will get the visitor what they want is conveyed through expressive and interesting content on landing pages.

My favorite thing about landing pages is when they have an offer that I can't pass up and a simple form that makes getting that offer easy.

When you make a landing page, there aren't many bells and whistles to keep the visitor from paying attention. This makes it quick and easy to browse.

 

For your landing page to be effective, think about making the graphics less important unless they help people see how your offer will help them. Create a copy that the reader will enjoy and that is short. Then choose a landing page template to help with the design that's going to be good.

Benefits Of A Landing Page

A landing page is a key element of any online marketing strategy. When it is designed effectively, it can help you boost conversion rates by moving your visitors more efficiently down the sales funnel. This way, you can zoom in, for example, on a specific product and evaluate its success.

Before Building Your Landing Page

Ask yourself this question: who do I create the landing page for?

What is the goal of the page?

What should visitors do once they arrive at your landing page? Will they buy? Do a form? Get a newsletter? Get an ebook? Play a lovely blues rift using a harmonica instead of a keyboard? Any plan starts with objectives.

Who are your competitors?

As it turns out, it's a three-part question: Who am I competing against? How are they succeeding, and how do they make money? It's a good idea to copy your competitors if they're doing something that works, so you should do the same.

Who is my target audience?

Then, what do they want? In some ways, that's true. The more you know about your audience, the better you can cater to their wants and needs. A lot of people will not be able to write persuasive copy in the voice of a customer if they don't know who they are.

What brings them to my landing page?

When you think about where your users come from, you might want to change your message. For example, if someone came to your landing page from Google, you might want to say something different than if they came from Twitter or Facebook. Businesses that have more landing pages (30+) get 7x more leads than those that only have a few. There's no way around that. For each ad group, you should make a unique landing page. But that's a lot of work, so start where you can. Make one custom landing page for each campaign, then add more for each ad group when you have more money and time to do so.

How To Create A Landing Page That Close Sales

1. Choose a template with your goal in mind

To make my page, I looked at a list of templates and thought about what I wanted to do when I made my choice.

I knew that getting more leads and making customers happy were important, so I chose a template that showed off my ebook offer and had a form. I also wanted a unique, eye-catching structure and a simple design, but both of these things were important to me.

2. Give a name to your landing page

It's also a good idea to give your landing page a name. If you want to have numerous pages on the same system, be sure to name each one something that distinguishes one design from subsequent ones. For this example, I named it "Podcast Business."

This way, when I want to monitor the performance of a certain landing page, I can simply find it on my dashboard.

3. Design with the audience in mind

After you've labeled your landing page, it's time to begin developing. I was able to complete this stage by using a drag-and-drop editor. I'd determined that it was critical for leads to view the cover of the eBook, an appealing description, and the form.

 

A drag-and-drop editor is a dream come true for a visual learner. I can spend less time attempting to understand the coding necessary to repair these problems and more time picturing the lead's experience. I may examine how the header's text will be displayed and determine if it is successful in retaining viewers' attention.

4. Communicate what your visitors stand to gain after completing the form

Explaining how she communicates what visitors stand to gain, Kayla says:

I wanted to include brief, compelling blurbs of value anywhere on my landing page that would eventually encourage the visitor to finish the process.

- Kayla Carmichael
landing page illustration

At the bottom of the form, three columns convey the worth of my ebook. Each of these columns included an eye-catching emblem that was bright, professional, and tidy. I utilized the language to convey a primary advantage and then detailed it in detail in the phrase following.

- Kayla Carmichael

5. Personalize the page 

Make the landing page unique to its purpose. Add elements that will fit into the brand of your company. Choose a consistent colour throughout. Add your logo.

6. Pilot test the landing page

Test for dynamic content and user experience. Due to the fact that mobile phone use continues to grow, it's a good idea to test your website to guarantee it's dynamic. When a page is described as "dynamic," it simply means that the material on it changes automatically to the kind of screen being used to view it.

Test the formatting on mobile. Ensure it is shown properly and professionally since the page was designed with a different screen.

If you're creating your landing page using a content management system, verify that the program supports dynamic content. For instance, if you discover that your logo does not display as well on a smaller screen, you may make the appropriate alterations.

7. Conduct a live test

Finally, you may want to perform a test on your page. Testing enables you to show people several versions of your website and determine which versions perform better. The winning page in this situation would have the highest conversion rate.

These tests will be conducted with a live audience, so ensure that your pages are publish-ready prior to beginning. Ascertain that all form fields function properly and that your copy is free of errors.

Your landing page is complete after you've completed these steps. I'm sure it looks fantastic. Now, let's discuss how to increase the visibility of your landing page.

How To Get Traffic To Your Landing Page

The effectiveness of landing pages is contingent upon them receiving traffic. There are many techniques to increase the traffic to your website.

 

For example, you may create call-to-action buttons that connect to your website and embed them in relevant material. If I were to build a call to action for my landing page, I would put a line of text in a relevant blog post that included a hyperlink to my landing page.

Let's check out the example Kay Carmichael used to illustrate this point:

landing page traffic sample

This call-to-action is related to the theme of product marketing and is a good match with the post's introductory paragraph. It does not interfere with the flow of the work, but it does provide an opportunity for extra downloads.

Keep in mind to improve your landing page for search engine optimization. The majority of content management systems (CMS) are very effective at identifying SEO chances for web pages. By optimizing your website, you may be able to get more visitors from search engine inquiries.

Qualities Of A Good Landing Page

There are a number of attributes that make a good landing page. First off, a landing page is meant to generate leads or make sales. It is not your homepage.

1. The offer

Recall that the landing page's objective is to get visitors to subscribe, share, or purchase from you? To be sure, there must be a convincing reason for them to do so, and the best way to do this is by making an excellent offer.

 

What, therefore, constitutes a compelling offer?

 

A excellent offer adds value to people's lives, piques their curiosity, enhances their general well-being, and educates them.

2. Persuasive copywriting

The art of copywriting is to sell. Better landing page text helps convert more prospects into customers. Readers disconnect and leave the landing page because it fails to sell.

Copywriting model for landing pages

  • Use images that are colourful and eye-catching
  • Use images that are relevant to your message
  • Use images that tell a story or convey a message
  • Use videos and gifs sparingly, as too many can quickly become overwhelming
  • Make sure your images are optimized for mobile devices
  • Use images that are of high quality
  • Use images that are relevant to your target audience
Hit the pain point

If you have a firm grasp on your target audience, you should be able to explain the issue that most bothers them. If you do this, the reader will focus on how you can help them solve their issue.

What is your solution

Can your suggestion or offer help solve the problem? The more convincing you can be, the more likely they are to listen to what you have to say.

Why would they leave others to choose you

Have you ever attempted this before? Who else has given it a shot? What are the outcomes? Demonstrate proofs to persuade the skeptics.

2. Good headline

Given that the headline is the initial impression you make on the reader, it's self-evident that you should write it as well as possible. It's tough to exaggerate how critical it is to write effective headlines. If it fails to persuade the majority of your readers to continue reading, you will lose the majority of them.

A great headline comprises either of these:

  • Use images that are colourful and eye-catching
  • Use images that are relevant to your message
  • Use images that tell a story or convey a message
  • Use videos and gifs sparingly, as too many can quickly become overwhelming
  • Make sure your images are optimized for mobile devices
  • Use images that are of high quality
  • Use images that are relevant to your target audience

3. High-quality images

There are several websites that offer free, high-quality stock images. There are many prominent ones, like Unsplash, Pexels, and Pixabay, so there is no excuse for not employing high-quality photographs.

4. You need social proof

You can use social proofs on a landing page to show how other people have had good things happen after they've used your product or service.

 

In his book, Influence, Robert Cialdini says that when people aren't sure what to do, they will look at what other people have done. This is called social proof.

 

In other words, if more people say that they like your product, that means more people will trust you as a result.

 

It could be a customer testimonial written in the form of an email or a customer review, or it could be a case study or a celebrity endorsement.

5. Call to action (CTA)

At the end of a landing page, visitors should be compelled to take action.

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