Learning how to write SEO proposal is as important as acquiring the SEO skill. Of what use is the skill if it can not help solve people's needs? To solve the problems of people through SEO strategies, you need to show them how.
You need to explain in crystal clear KPIs what they are up, what they should expect, how long will it take to deliver visible results.
That is where SEO proposal comes in.
If you work as a freelancer, consultant, or firm that provides SEO services, you've definitely realised that getting people to do business with you isn't always easy.
So, how can you construct a great SEO proposal that would entice your prospects to buy from you?
How to Write Disruptive SEO Proposal in 10 Easy Steps
In this section, I will show you the exact steps that have worked for me.
Step One: Ask your Prospect the Most Needed Questions
A good SEO strategy is one with well defined goals and objectives. There are strategic questions you need to ask to illicit the prospects business objectives.
Don't just assume everyone wants traffic when it comes to search engine optimization techniques.
What is your expectation on this SEO project?
The SEO prospect might mention leads, sales, massive traffic as part of their major objectives.
It's okay. Also, if the prospect mentions a lot of vanity metrics like SERP rank for certain keywords or boosting organic traffic without any real business goals, they may need some education before signing on the dotted line.
Who is your ideal customer?
You may get answers levelling on demographics and their pyschographics.
What are their pain points relating to your product or service?
Here, they'll list the gap your product fill. In most cases, prospects tell stories around their challenges. Listen for clues.
Who are your top competitors?
Some folks miss this up. Ensure you clarify they understand the question when going through their answers.
They are expected to mention website competitors Not their onsite business neighbours.
What keywords do your prospect used in searching for your business?
If they do not know, it is probably because they are new to SEO campaigns. Do not be in a hurry to write the book off. You can then include foundational keyword research in your strategy.
Have you ever had SEO done on your website?
In Chartech Mark SEO proposal template, we calibrated this section as multi-choice with Yes or No response.
A successful SEO marketing strategy tailors all campaigns to audience needs.
Step Two: Work with SEO Templates
We've all heard that creating an excellent SEO proposal can take hours. And if you're still hoping to create a unique proposal for each of your prospects from scratch, I'm afraid you're out of luck. It is just not feasible to recreate the wheel each time.
Instead, focus on developing an SEO proposal template that you can rapidly change anytime you need to pitch a new customer.
Step Three: Develop a Disruptive Summary Of Your SEO Proposal
Now that you've learnt about your prospect and accepted the harsh reality that not everything in your proposal must be personalised, it's time to roll up your sleeves and get to work.
You are aware that your prospects are extremely busy. Perhaps the executive making the final choice does not have time to read the full text. As a result, the executive summary guarantees that you provide a short outline of your proposal.
You can write a SEO executive summary by carefully selecting only the details needed in the proposal such as the problem, your solution and deliverables.
Begin your executive summary by emphasising the prospect's pain issues. You should be able to demonstrate that you understand their business and are aware of the objectives they are attempting to achieve.
This is an excellent time to start with a powerful title such, "You deserve extra visitors to your website."
In this area, you should discuss the impact of resolving the problem you identified in the first section. But keep in mind that this is not the time to get into too much depth.
Instead, concentrate solely on the objectives they will be able to attain by adopting your SEO solutions into their firm. "Once we've optimised your site with great content and suitable calls-to-action, you'll be able to get 30% more leads," for example.
Here is the place where you detail your SEO strategy.
If their goal is to boost organic traffic to their online assets, explain how you propose to accomplish this.
Give a prospect a general idea of the approaches you're advocating in just 2-3 sentences. You can discuss stuff like content creation, meta tags, backlinking, and so forth.
Your call to action...
Specify the next stage of the strategy. If this is the check out point, endure there is a clear action point directed at the prospect.
Step Four: Write Your Deliverables
Here, you get into the technical depth about how your SEO services will benefit the prospect's business. In this part, you'll demonstrate to them that you truly understand how to address their primary concerns.
Some services that must be explained in your SEO proposal can include:
Step Five: Explain To The Client How You Intend To Achieve Your Strategy
How can you show a customer that you can help them reach their company goals by designing and putting into action a killer SEO strategy? What is the most effective approach to do this?
Merely by demonstrating some previous works that you've completed for them as samples. And that is the topic that will be covered in this part.
This is the point at which you can demonstrate how the skills you have would meet their requirements.
And this can come in the form of customer testimonials, or instances regarding how you've directed customers to enhance their sales, lead generation, and organic traffic by X percent in the past using your SEO services.
For instance, you can take clue from this structure:
Step Six: Specify The Timeline
At this point, it is time to establish realistic goals for how fast certain strategies will begin producing results.
Search engine optimization (SEO) is not a fast cure or a magic bullet. Even if you have followed the instructions perfectly, it may be a few months before you see any significant improvements in your situation.
Because of this, creating a timeframe that is based on reality might provide you an advantage over rival ideas.
For instance, divide your timetable between one-time actions, like creating an account for Google Search Console, and ongoing activities, like generating healthy backlinks, content creation, and optimising keywords, and so on. This will help you stay on track.
Step Seven: Craft An Irresistible Offer
This part of the report is virtually certain to receive the same amount of interest as the executive summary.
You may emphasise the value you provide to customers by not referring to this area as "price," but rather as "engagement fees" or "investment," respectively.
In addition to this, you may want to consider providing a selection of unique "packages" from which your customers can select the items that best meet their requirements. You may want to offer this information in the form of a table in order to make it simpler for the potential customer to compare and contrast the various options.
Step Eight: Add Terms And Conditions
If you ignore this less exciting component of your SEO proposal, you might end up in hot water. That is why it is imperative that you protect yourself by include a "Terms and Conditions" section in the proposal that you submit.
By doing business with your clients in this manner, they will not have the opportunity to break their word to you, and you will have the peace of mind that comes along with knowing that you will be paid for the work that you provide.
Step Nine: End With An Action Point In The SEO Proposal
Make sure the potential customer understands what will take place if they choose to do business with you and clinch the transaction. The following are some of the possible manifestations of this:
Put your signature on the proposal electronically using a digital signature.
Make the initial payment of the bill's balance.
Set up a conference call to go over the next steps.
Step Ten: Food Is Ready!
Superb! Your proposal is now complete, and it is time to start the distribution process. Since you are now aware of the components that make up a successful SEO proposal, you will be able to draught your own in a matter of minutes by making use of an SEO proposal template that can be modified to suit your needs.