How to use LinkedIn app for personal branding and business growth

Consider LinkedIn as a field of gold and LinkedIn app as the gold in that field. I'll explain in details.

The first week I landed on LinkedIn, my inclination was to build a wide network. So I connected with every profile that looked like it. I sent and accepted connections not minding whether the area of specialization of whom I was connecting with was relevant to my discipline or not.

But all that was volume pursuit. Not that it is incorrect to accept connections regardless because social media is a powerful business tool. It is not just the best practice if you are goal-oriented. A more engaged audience are often people of aligned interests.

I was expanding the container. I should have been spicing the content if you know what I mean. As a matter of fact, a few days ago, I posted on my LinkedIn feed that the goal of LinkedIn is to connect and build. And that some people filter their audience which in my opinion is preferential.

Nothing is wrong with that. We all have our tastes and bites after all, don't we? Of course, we do.

But a mistake is birth when the objective becomes building followers instead of being relevant to a cause. I'll tell you what that means in a jiffy

I'm careful with the word value because it's relative. But it's inevitable. And I think you already know where I'm going. If your goal on LinkedIn is to accrue number validation, I see that you're missing it. That mindset makes you give attention to peripherals such as likes, comments and views. The danger here is that you pay less attention to what you are giving out. You become concerned about being consistent because they say it pays generously.

What they didn't say is that:

  • Quality attracts quality
  • No one gives a damn about your content until it touches their pain point.
  • The LinkedIn audience knows when you're faking.
  • Every profile on LinkedIn is like a cinema.

I'll begin with the last pointer.


LinkedIn profiles are cinema theatres...

You might think no one is engaging with your content which could be true tangibly because we ain't seeing any comment or likes. All right, maybe a few here and there.


But the shocker comes when someone sends a DM and says "thanks for your post. I've been following it. You inspire me."

And you're like...'OMG! What the heck have you been?'

It is simply saying not everyone has the time to hit likes and open keypads for comments.


The LinkedIn audience can detect superficial fronts

LinkedIn knows when you're faking. Don't forget that these guys are businessmen and women, scholars, intellectuals, inventors, innovators, founders, pioneers, national figures - basically, the heart of education is here. So, quit playing around and be original. However, there are contents that resonate well with LinkedIn. I'll talk about it in this post, too.


This App has a highly smart audience. If you start what you can't finish, you'll drop out shortly.

    In this section, I am going to discuss with you, five solid ways to build your brand on the world's most trusted app - LinkedIn.

    LinkedIn can assist you with building a professional presence that grandstands your work to individuals you most need to associate with.

    Ready? Let's dive in!

    1. Set your LinkedIn profile for optimization

    Your profile is the vital part of your LinkedIn experience. A completed profile shows you're effectively partaking in the LinkedIn biological system.


    Did you had any idea that you can make your profile multiple times bound to be found in look by adding a profile photograph? Or then again that you can make your profile multiple times bound to be found by showing your two latest work positions?

    Here is a link to help you setup a good LinkedIn profile for the best result.

    To begin, add a professional profile picture. Your picture is your virtual handshake, so pick a well disposed profile picture that lines up with your job.

    Pick a square profile picture, suggested at 400 x 400 pixels, and remain under 10 MB in document size. On the off chance that either width or stature surpasses 20,000 pixels, your photograph won't transfer.


    Then, make a particular LinkedIn profile headline. Naturally, the headline is your present work position; nonetheless, you can tweak it to exhibit your expertise or vision for your job. Consider your headline your image's slogan. It's the primary depiction many individuals will see, so make the most of it!

    It is often recommeded that headlines should be the names your colleagues use to describe your expertise. For instance, "SEO Guru", "Topnotch digital marketer", etc.

    The same goes for the LinkedIn background profile sometimes called the LinkedIn banner.

    Numerous LinkedIn individuals utilize stock photographs, nature depictions, or city horizons for the foundation picture. Notwithstanding, you can utilize that space to do substantially more than flaunt your old neighborhood.

    Utilize the foundation space for content stream advancements, little portfolios, reliability building, distributions, photographs of you impacting others, and the sky is the limit from there. 


    Distinguish your personal image by utilizing a photograph to communicate an interest optional to your résumé, however which focuses to your personal life or hard working attitude.


    Then, modify your LinkedIn URL and offer it all over the place. For personal branding, connect everything on the web to your complete name, and move as high as possible in the pursuit rankings.


    LinkedIn's vanity URLs can assist you with doing exactly that. As a significant site, LinkedIn has a high Google PageRank. Utilizing a URL like this, linkedin.com/in/yourname, implies you'll probably see your name rank pretty high, as well.

    Get Inspiring Stories On LinkedIn

    Hack: Add your personalized connection to any remaining social transfers, similar to your blog, email signature, online résumé, Twitter, Facebook, and LinkedIn SlideShare.


    At long last, tell your story utilizing the Summary and Experience segments. Your LinkedIn profile ought to be in excess of a speedy reorder of your résumé. The Summary is the place where you can share a touch more with regards to your vision for your job or organization. You can likewise incorporate personal accounts about exercises you appreciate outside work.


    Your Experience area ought to incorporate a clean rundown of the key positions you've held, and momentarily clarify your jobs. You can likewise detail your instructive foundation. Transferring rich media (recordings, pictures, and introductions) and content you've made or created as a feature of a group is an extraordinary method for rejuvenating your portrayal.


    Hack: Use a watchword rich methodology that makes your profile more straightforward to find. Take out abused words like roused, energetic, capable, imaginative, and driven. Furthermore add mixed media content to your profile from composed posts on LinkedIn Publisher.

    2. Connect with Like Interests on LinkedIn

    When your profile is perfectly streamlined, you'll be prepared to develop your organization and assemble your essential image relationship on LinkedIn. This keeps your organization new and dynamic, and reinforces your worldwide associations. For individuals you know, have met, or are going to meet, LinkedIn gives you considerably more data about them.


    Individuals by and large respect the people who stay with great, so assembling your LinkedIn network all the while constructs your personal image. 


    To do this, associate on LinkedIn with confided-in companions, previous partners, cohorts, industry pioneers, merchants, and different professionals. Also, don't be bashful with regards to asking your contacts for acquaintances with individuals in their organizations.

    Hack: In the event that you're attempting to connect with somebody you don't have the foggiest idea, incorporate a personal note disclosing for what reason you might want to interface. For instance, "I saw you talk at X gathering and was amazed by the thoughts you shared." Then that individual might be bound to acknowledge your solicitation.

    3. Publish content 

    We live in a world where everything is driven by feeds. Every day, Americans interact with seven different sources of information over several channels. Millennials, according to Entrepreneur, spend 18 hours a day consuming media.


    LinkedIn is the premier professional publishing platform today. In fact, more than 1 million people have used LinkedIn to create over 3 million postings. On LinkedIn, Millennials account for over a third of all long-form publishers.


    Of course, publish content on LinkedIn to demonstrate thought leadership and to show the world what you're passionate about. When you start publishing on the LinkedIn Publisher platform, your profile views will skyrocket.

    4. Follow relevant connections by customizing your LinkedIn feed

    Long-form content on LinkedIn is a terrific method to connect with an interested audience while also enhancing your personal brand. The more long-form entries you write, the more credibility you'll gain, and your professional reputation will grow.

    LinkedIn gives one the opportunity to invest in yourself, follow mentors and models. And give air to your lifelong growth desire. All you need to do is to design a feed that meets your goal. Follow the people that matter most to you.

    And there are three ways to add value to your feed on LinkedIn.

    At your LinkedIn feed, you'll notice three dots on the top right corner. Tap on it.

    Once you tap on those three dots, a dialogue box drops down. Choose from the options before you depending on how well you relate with the content.

    You may now choose from personalised recommendations for individuals to follow, publishers to follow, and topics to follow based on your LinkedIn profile.


    Following the news and insights that important to you is a good start, but unfollowing connections whose updates you don't need or want to see can help you optimize your feed even more. You won't be able to tell that you've unfollowed them because you'll still be connected.

    5. Get a LinkedIn Slideshare account for optimization

    SlideShare is the largest and most influential content-sharing community, with over 400,000 new pieces of content added each month. Well almost 4 million people visit LinkedIn SlideShare on a daily basis. That is only on the desktop. Can you really afford to ignore that many people's eyes?


    Furthermore, Google indexes every LinkedIn SlideShare presentation. Because organic search accounts for more than 80% of traffic to LinkedIn SlideShare, your presentations can help your company rank higher in search results.


    Present LinkedIn SlideShares from a distinct perspective on your industry's trends or news to establish authority. You can also share presentations, films you've made, webinar videos you've been a part of, and well-designed stuff you've developed.

    The present top-performing professionals are social professionals. At the point when you join LinkedIn, you're joining an organization hoping to draw in, collaborate, and trade thoughts. You're not simply joining an interpersonal organization; you're joining a local area of refined professionals who are all the while offering some incentive and looking for news and innovations.


    The moment you start constructing your image on LinkedIn, you'll be shocked at the quantity of chances that come thumping on your entryway. On the off chance that you're not on LinkedIn, you're diminishing your odds of being found. On LinkedIn, you can likewise keep awake to speed on industry news. Regardless of whether you care about showcasing, deals, fashion, education, or medication, LinkedIn is an incredible spot for sharing and distributing professional content.


    Adjust the tips and best practices viewed as here, and you'll be well on your approach to connecting with other drew in professionals hoping to interface and trade thoughts.