11 Top Gen Z Marketing Strategies You Didn’t Know

In Gen Z marketing, focusing on selling just your product is outdated.

This generation, born between 1996 and 2010, is value-conscious and gravitates toward businesses that "keep it authentic."


They're innovative and fearless, and they're responsible for a slew of trends on TikTok, Instagram Reels, and other platforms. Additionally, they demand a somewhat different strategy than millennials.

For people who are still arguing whether millennials have changed the way we do business, it might be helpful to know that there is now another group of people coming into the workforce in large groups. In the world of business, Generation Z is going to change the way we look for, train, manage, and mentor people.

How would you describe Gen Z? They are young and tech-savvy and socially-minded. They are the most diverse generation ever with a spending power of over $140 billion says Later.


These digital natives have grown up with smartphones, the Internet, and social media. They are more likely to buy from brands that have set clear values, are inclusive, and have a strong online community.

Gen Z is not a demographic, it's a pyschographic - we challenge institutions, invest in inclusion, and are extremely individual

- Olamide Olowe, Co-Founder - TOPICALS

When Generation Z enters the workforce, how will businesses adapt to this new new workforce? It is in the best interests of businesses and leadership to get acquainted with Gen Z, who will account for around one-fifth of the population in the United States by 2020.

What Is Gen Z?

There is a group called Generation Z that, more or less, is made up of people who were hooked up to technology almost from the moment they were born. In Generation Z, there are a lot of people who like to play games and go to concerts. They are also known for being always connected to the internet, social networks, and mobile devices. They tend to be interested in trends, but they are also quick to look into the most important issues.

Difference Between Gen Z and Gen Y

Generation Z is made up of people who were born between 1996 and 2010. This is a contrast to their millennial cohorts, also known as Gen Y, who were born between 1981 and 1994. They are usually people from Generation X and Baby Boomers. They are the parents of Generation Z, though.

Gen Z Marketing Strategies

I read the article by Later blog on this subject and I will be highlighting some sound points in this section.

1. Have a clear brand identity

When it comes to Gen Z marketing strategies, your mission and values should be crystal enough.

According to Gen Z expert, Larry Milstein, say Gen Zers “are 3x more likely than older generations to believe a company has a role in improving society,”

2. Create screen stoppers content

Gen Zers say that Instagram and YouTube are their favorite social networks when it comes to social media. In fact, when asked which networks Generation Z wants to see more brands use, 56 percent said Instagram and 38 percent said YouTube.


Marketers should think about adding visual platforms to their strategies and making short videos like Instagram Stories because Generation Z is so into short videos.

3. Be transparent

Following this, make sure that you're being honest and taking responsibility for your mistakes in Gen Z marketing.


This group of young people doesn't have any problems with doing their own research. If they want to know more about a company, they'll look at its website and social media accounts, and read comments and reviews.

Gen Z cares about the culture of the company they work for, and your brand should reflect the same values both outside and inside. It's not enough to cast and work with people from different backgrounds.

4. Get Interactive with your content

It's Generation Z's goal to be able to watch and decide for themselves if they want to buy the things they see. They want to learn new things and find a better way to do things. They are willing to spend a little more money than Millennials, too, but not as much as them.


There are a lot of reasons why Generation Z likes people who have a big following. They want advertising to be interesting to them, speak to them personally, and not be too pushy when it comes to putting products in front of people.

Tip: The best way to spread the word about your business is to make content that is educational, entertaining, or useful. It's important to get a user's attention and stand out from the rest.

5. Create a vibrant online force

Assembling a digital community is an important part of your marketing strategy for Gen Z.

Stats has it that, Gen Z is the most lonely generation in the United States, so they're looking for ways to connect with people who share their interests.


Brands can help people make real connections and have real conversations, but it goes beyond working with big-name influencers. The answer is: Find people who are real and have interesting platforms. They should also be in line with your brand's values.

When you're making a new product, you can ask for help from Generation Zers or celebrate customers who have been loyal to your brand for a long time.

6. Personalize your brand

To engage and connect with Gen Z, it's time to bid farewell to the millennial style of precisely curated content.


No more sleek and basic images - Gen Zers want big companies with a strong voice and personality. Do not be scared to cause a stir!

7. Hit the nail hard

Get to the point early.

Gen Z expects things to be crystal obvious; they don't want to wade through stuff to find what they're searching for, which is why you should use statistics, numbers, and video to make your point. Maintain concise on-page blog entries that are accompanied by graphics such as charts or pictures, keep videos brief and to the point, and don't be hesitant to perform your own market research to share with your customers.

8. Shoot for their fantasies

As far as Gen Z marketing is concerned, anything that encourages connection or dialogue on social media is a bonus. Consider implementing interactive elements like as polls to learn about your clients while also capturing their interest.


A Twitter poll is a simple and effective approach to increase interaction among your followers and also generate fresh content ideas.

9. Invade their FOMO

FOMO means fear of missing out.

Consider how you may capitalize on your audience's fear of missing out while marketing to Gen Z.


For example, Instagram Stories enables marketers to generate time-sensitive interaction and establish a permanent presence in their followers' feeds through alerts. Along with Stories, Instagram introduced a new tool called Drops, which enables marketers to generate excitement for forthcoming releases that are only accessible for a short period.

10. Explore tags

Tagging is also critical in Gen Z marketing. Here are some excellent examples of how you might experiment with tagging;

  • Use images that are colourful and eye-catching
  • Use images that are relevant to your message
  • Use images that tell a story or convey a message
  • Use videos and gifs sparingly, as too many can quickly become overwhelming
  • Make sure your images are optimized for mobile devices
  • Use images that are of high quality
  • Use images that are relevant to your target audience

11. Show the humour side of your brand

The majority of Gen Z want to support brands that they perceive to be entertaining and youthful.


That may explain why comedy and material centered on memes are so popular with the younger generation.


The difficulty for brands in this space is to stay up with the internet's speed. Brands that attempt to repurpose a months-old meme risk seeming out of touch. Similarly, not every industry benefits from the ability to play the role of a comic.


What matters most is that brands have a unique voice, demonstrating the human aspect of their social presence via real interactions that aren't just suit-and-tie. Brands should aspire to be organic and unpredictable in their interactions with consumers, rather than templated.

Fortunately, I am elated Sprout Social agrees with me on this.

How Do You Optimize For Gen Z Marketing?

While marketing to younger clients may take some finesse, it is not limited to the "cool" brands on social media.


Additional graphic content? Increased authenticity? Increasing the number of back-and-forth talks with customers?


To be honest, they all sound very nice to us.


By investing the time to understand Gen Z's tastes and what differentiates them from previous generations, brands can develop beneficial connections that benefit all parties involved.

How about sharing with friends?