As far as Facebook landing page is concerned, it takes a great deal of time and effort to create effective, well-thought-out advertising campaigns. You conduct tests on the graphics, text, audience, and offers. However, creating ads is just one aspect of success; you must also emphasize creating Facebook landing pages.
Ads aren't the only thing that matters. After someone clicks on an ad, what happens next can make or break the success of a post-click conversion. In this post, we're going to look at why Facebook landing pages are so important, how to make them, and what the best tips and examples are for you to look at.
Facebook landing page is the page on your site that people arrive at after clicking on your advertisement. It's where consumers can complete the action you've optimized for, whether it's downloading a resource, registering for an event, seeing (and preferably purchasing) a product, or learning more about your brand or service.
Observe this Facebook sponsored post carefully;
Here is the landing page after clicking on the 'shop now' button.
It's a logical development of the ad process that leads consumers to the next stage of the customer experience.
Your landing page might be a Facebook tab or an off-site website designed expressly for certain marketing campaigns.
The Importance Of Landing Page On Facebook
When building Facebook ad campaigns, many businesses concentrate nearly entirely on the ad itself. If a campaign generates a significant number of clicks but no conversions, people presume there is a problem with the ad itself.
They fear that the language isn’t conveying the deal adequately, or that maybe they’re targeting the incorrect audience.
It's conceivable that your advertising is generating good or even great engagement and CTR rates, but if users abandon your landing page after arriving there, you must evaluate that your landing page is the source of the issue and isn't doing its job.
If you have a brilliant advertisement but a terrible landing page, you're likely to lose a significant number of potential purchases. This is a waste of your advertising budget and a cost to your business in terms of lost clients.
An advertisement has a certain amount of space, and the goal is to pique consumers' attention and intent and move them to the next level; this is that stage.
After all, it is your Facebook landing page that will provide much more information about your offer, product, or service. You may outline all that will be included in the ebook that will be available for download or provide a more detailed explanation of the USP (unique selling proposition) of the product or service you are offering. This is the point at which interest may be translated into purpose and action, and its significance cannot be emphasized.
Create Facebook Landing Pages In 5 Simple Steps
Creating a Facebook landing page for each campaign may seem daunting at first, but it isn't.
Remember that although creating fresh Facebook landing pages is time consuming, the potential loss of conversions may swiftly ruin your campaign's effectiveness. Let's look at how to make a Facebook landing page for company or advertising that links to an external site.
1. Create A Landing Page From Your Website
First step is to build a new page in your website for the landing page.
While we're going to use WordPress in this example, you can construct a Facebook landing page using Wix, Shopify, Blogspot or just about any other site development tool.
While designing the Facebook landing page, you'll need it to be available once you're ready to publish it, but it won't need a parent page or to be viewable through standard navigation elsewhere on your site. Bear in mind that this page exists just to serve as a landing page; it is not required for other users to stumble over it when surfing the site.
Use tools to make landing pages that you can put on your site. These include Unbounce, which is great for split testing, and tools like ShortStack, which are great if you want to make and promote a Facebook contest landing page. We'll talk about these more in a minute.
There are no tools you need to use to make a free landing page for Facebook ads. They just have more features and landing page templates to make the process easier.
2. Develop The Landing Page For The Target Audience
There is a strong likelihood that you have many advertising efforts that appeal to a subset of the following:
Diverse target audiences
Numerous sources of pain
Numerous distinct selling propositions (USPs)
It's critical that your landing page is customized for each campaign, so begin by defining your target, pain issue, unique selling proposition, and offer before you begin creating the material. This assists you in focusing on and comprehending which facts to highlight.
Consider the following example. This might be a preliminary draft of content aimed for busy professionals who have long desired to write a book but lack the time, resources, and expertise necessary to do it. We emphasize time as the primary source of suffering because it is desirable to CEOs and executives.
In a Facebook landing page, there are four points your copy should not miss:
3. Link to other pages on your website
When businesses create landing pages, they often treat them as separate sites with a specific emphasis, to the point that they seem to be disconnected from the main site. It does not seem to be a part of the site, and standard site navigation choices such as "About Us" or "Contact Us" are hidden.
This may be a costly error. Numerous buyers who discover your brand will refrain from making a purchase or registering for an event if they believe the offer or your brand exist in an echo chamber. They're going to want to learn about your company and verify your legitimacy first, since even while Facebook moderates advertising quite well, some scammers do sneak through.
If you have to create a landing page of how your product works, make sure it's in your main website. The reason is that, it builds trust between you and the audience. Most people would prefer to provide their details in a landing page that has all information about your business.
Check to make sure that your main site and your terms of service and terms of service are on your landing page. If they want more information, they can go look for it. You may not have to worry about this if you build your landing page on your own site instead of on a landing page builder.
4. Ensure there are no typos
You should do yourself and even triple-check your landing page before you start making money from it.
Take a look at your offer to make sure it is correct and there are no typos anywhere. To make sure you don't forget anything, use a tool like Grammarly to look over your work again.
You should also be able to see the landing page as it will look, not just in the CMS. Some of the things you see may not be what you thought they were.
5. Pilot test your page
The majority of successful marketers split test their Facebook ad campaigns diligently, utilizing tools like Getresponse to swiftly conduct a huge number of tests in order to optimize their advertisements for maximum effectiveness.
Additionally, there are technologies available, such as Unbounce, that allow you to automatically split test landing pages by sending customers to other versions of the same page to see which version generates the most results. You may integrate these landing pages into your website to make the process simple.
Split testing is critical to determining which formats, content styles, copy lengths, pictures, videos, forms, and CTAs are most effective in converting visitors into customers. Even little tweaks to microcopy like the color of a CTA button may have a noticeable effect on conversion rates, so don't ignore this stage even if your ads are working well.
Rules Of Facebook Landing Page
But to give you snippet of the summary, Facebook ad policy for landing pages include:
People who see your ad will have to go to your landing page after they click on it or see it. If your ad is great but your landing page isn't, you'll likely lose money.
When you follow the steps above and look at the best Facebook landing page examples, split test different versions of your ad landing pages to find out which one works best for you and which one doesn't.