Affiliate Marketing: Why You Don’t Make Enough Sales With Your Affiliate Links

Digital marketing is like parents to children. Every product comes with its specific audience. Your mistake is to sell with anyone in mind. Catch the chill in this article!

The internet today is replete with affiliate marketing links here and there. Everyone wants a chunk of the online cake. These days, it almost seems the affiliate market is densely crowded. One can no longer click through five website links without being accosted by affiliate links. 

Facebook group admins are getting frustrated with disapproving posts that flaunt the group policy whether it's a private or public group. As a result, most affiliate marketers whose social media target has Facebook group inclusive are dazed with the question of how to promote their affiliate links the right way. 

It is not just about signing up with the best affiliate programs, having an approved Clickbank, or amazon affiliate links. But about having a powerful marketing strategy and sales plan. Although, affiliate marketing is a legit business much is depenent on the integerity of the vendor.

In this article, allow me to show you strategy by strategy how affiliate marketing works for you and how you can take levegerage most rusted networks to promote your affiliate links for free.

Enisa is a loyal customer of FanPride Transit. She has an online audience of about 7513 email subscribers and she sends newsletters once every week to them about new arrivals. FanPride handles all her deliveries within and outside the business location.

Here's the thing, she's been so impressed by the services of FanPride and she figured it will be a good idea to introduce the brand (FanPride Transit) to her email audience. She then requested a special link so that at the end, a small commission will be given. On the part of the customer, they get the same value but at a reduced price if they patronize FanPride through her link.

 

Now, Enisa is marketing a product that is not hers for the benefits of both parties. This process is described as affiliate marketing and what is being marketed is referred to as affiliate product. These products are often sold via a link - affiliate link.


But there is a problem.


Apart from her email contacts, who else out there needs the services of FanPride?


Now she's faced with how to sing the songs of her affiliate link to a cold audience - people who tentatively don't know much about her brand.

1. Your Affiliate link is not for Tom and Jerry

If you are a beginner in affiliate marketing, the first thing to learn is audience segmentation. You must know who needs your affiliate products - Where they hang out? What do they like? Who are their friends? What is their purchase behaviour like? What are their lifestyles, values, attachement?

 

You must understand your ideal audience. That's the first success benchmark to climb over. It is an error to sell with everyone in mind. Online users are very impatient. No one has time for what doesn't fit into their space. While you don't have the right to invade their cyber space, you have the right to solve their problems.

It makes you look desperate when you join a Facebook group and then your first post comes with a link that's not yours. You don't promote an affiliate product sending the wrong signals. 

 

Look at it this way, if I got an affiliate link for a software that target Facebook users based on community engagement. Who do you think should be my target? And where exactly can I find my target?

2. Your affiliate marketing link is not for every social media platform

Just like the real estate business, marketing as an affiliate is best with a structured plan. 

 

Let's continue with our software product cited above. if I got an affiliate link, I already digital marketers and page admins are my top tier targets. The next question will then be 'where can i find the right audience for my affiliate promotion?'

 

On that account, if you are adopting social media, Facebook is the ideal. On website, lead magnet does the magic. I'll tell you how in a bit.

How to market affiliate products using Facebook

The job is half done if you are a trained social media manager. But let's assume you don't know jack and start from scratch.

Facebook page: people who follow your page do so on a level of trust as a result. You want to introduce the product to them firstly knowing it will be well received. Be honest and transparent as possible. If you're getting a commission, it does not hurt to let them know. If you've tried the product and have confidence in it, shout it aloud. Ensure you explain in detail step by step how the product works. Although, engagement on Facebook pages is nothing compared tothe groups but they'll come around.

Facebook Group: every group has its rules and post formats. It will be insensitive of you to join a group with the sole intention to post your affiliate links while ignoring the dos and don't of Facebook groups. Public groups are even less conservative but notwithstanding, reading about the group description should not be overlooked.

Joining a Facebook group that has an approval policy, your best target should be to gain admin trust. Facebook group admins are the gateway to group members' loyalty. And you do that by giving value. If it's a group where you know your target audience resides, share posts that'll attract likes, comments and bring attention to your profile. Marketing your affiliate links on Facebook comes with its huge benefits if you know exactly what to do.

As a skilled SEO strategist, I am an admin to multiple Facebook groups and one of my deepest frustrations is having a pile of post requests that are not relevant to the objectives of our group.

 

From this screenshot, there are 17 posts pending approval for the day. That you are registered to multiple affiliate websites does is not a function of flaunting group policies. You're not likely to be taken seriously if you trivialize to other hold in high regard.

After being approved to join a group that is well suited for your product contributes immensely to build trust. The group considered must have the following characteristics:

  • First, it must have 80% of your target audience.
  • It must be engaging or interactive.
  • It must be well above a 1000 members

How to market affiliate products with a website or blog

Lead magnet is giving a hot offer to your online audience for free and in return have them registered or signup to your email data base.

 

You already know where I'm heading right?

 

If it's not website designed for affilaite marketing, then your best bet should be lead magnet. It allows you to build a list and then retarget your audience by follwing the simple email marketing principle: attract, nurture and convert.

The second strategy to sell affiliate product on your website is with the use of popup plugins. 

3. Affiliate products don’t do well without Uncle JOE

Uncle Joe is a thorough teacher. He explains step by step how each product works citing day to day examples.

Running a blog for affiliate marketing comes with a lot of content marketing. But aside from a blog or website, wherever you decide to choose as your affiliate platform, ensure you detail the after-state of your audience when they use the product.

In the next post, I'll be talking about how to set up your blog to optimize the returns of affiliate marketing.

If this post is helpful to you, I wouldn't mind you sharing it.

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